Beauty, personal care and wellness are issues increasingly valued nowadays. Therefore, the beauty market is one of the few sectors that grows in all economic cycles. Increasingly, men and women seek care for health and beauty and are willing to invest in the best solutions, which creates a great opportunity for entrepreneurs seeking for results and good deals.
And it is on this scenario that EMAGRECENTER is inserted. The company, which has developed its treatment protocols aiming to commercialize slimming and beauty treatments affordable to the majority of U.S. population and provide to its customers more health (physical appearance) and improved self-esteem (linked to mental health), was founded in 1986 (30 years ago) by a physician, is currently Brazil’s largest chain of weight loss and aesthetic clinics, has served more than 1 million customers, is present in 22 Brazilian states and has recently started its international expansion, with branches soon to be opened in Colombia and Miami (USA), besides the prospect for future franchisees in other Latin American countries.
The company was awarded six times by the Brazilian Franchise Association (ABF) with its Seal of Excellence in Franchising (2008, 2009, 2010, 2011, 2012 e 2014). This seal represents the recognition of the company’s quality of excellence regarding to its role as franchisor and aims to encourage the improvement of the level of performance of franchisors through the enhancement of its best practices and professionalism before the franchise system.
One of the few franchises in the market with exemption from the franchise fee, in 2013 EMAGRECENTER was also awarded by the organization of the "Best Franchisee of the World" with its Special Award in the category of services franchises. The awards ceremony was held at Palazzo Realessa Firenze in Florence, Italy.
Furthermore, at Emagrecenter's "Center of Excellence for Teaching and Training" (CEETE), franchisees and their teams receive, presentially or via videoconference, trainings aiming to capacitate and recycle their business knowledges, focusing on customer service standards, sales and the execution of technical procedures, among other factors that will allow the network’s contributors to fulfill in a better way its customers’ needs.